Content Connect

Partner Every click supports Content Connect. Jobs Freelance and Contract Freelance Copywriters and Art Directors, Aesthetic/Pharma Brands | via Tina Fish on LinkedIn | Freelance Project-Based Email and Sales Page Copywriter | via Parker Worth on LinkedIn | Freelance, project-based Freelance Copywriter, 2–3 days/week | VanMoof | Freelance, short-term Freelance Cannabis Writers | via Lisa Jackson on LinkedIn | Freelance Generalist Writer | Synthires | Contract, $40–$50/hr, Remote US LinkedIn...

Hello Reader! Last week, we talked about the downfall of generic TOFU content. A couple of days later, Suganthan Mohanadasan published research that makes the case clearer, particularly how it relates to AI search results. He read ChatGPT's network traffic across 60 conversations and found that ChatGPT writes brand names into its own search queries before it fetches a single page. Ask it for the best AI note-taking app, and it searches for Granola, Notion AI, Otter, and Fireflies by name....

Hello Reader! Hot take: I wouldn’t even bother publishing TOFU content right now Reason 1: AI has already scraped TOFU content AI has already scraped, synthesized, and repackaged an enormous amount of basic educational content. And when someone asks a broad question, they can often get a perfectly adequate answer without clicking through to a brand's website. And frankly, it doesn't really matter who dominates those searches anymore. Ranking first for a broad informational query doesn't mean...

Partner Partner note from Ashley: I read 1440 every day, so I stay smart and informed. It's one of my fav daily coffee reads and it's free! Jobs Content Designer / UX Writer | PTSOL (Progressive Technology Solutions) | Remote, 6+ month contract Freelance Writers, Europe Travel | Travel + Leisure (news and deals commerce team) | Freelance Fantasy Football Copywriter | via Denise Byrne on LinkedIn | Freelance SEO Freelancer | Snippet Digital | Long-term freelance, Europe-based Content Marketer...

Hello Reader! I feel like there are two professional versions of me right now. There's Person 1 who is HYPED on AI. There are so many AI tools that are helping me: Speed up production Summarize research and transcripts Organize business and content processes Edit content more efficiently Rock AEO/SEO for clients Etc. And, it's honestly really nice to have tools that make working so much easier. But there's also Person 2 who is frustrated with AI. And maybe it's not even AI. Maybe it's more...

Partner | Klaviyo Must-read industry content The Great Blogging Collapse: Read this full article! This analysis of 100 once-successful blogs found the median site lost 85% of its organic traffic between 2022 and 2026, highlighting how Google's updates and AI Overviews have upended the traditional SEO-driven blogging model. It's not all bad news and shows what thriving blogs are doing to grow. Scalable Detection of Adversarial Synthetic Slop and Coordinated Media Abuse: Cool research from...

Partner In celebration of Social Media Day, Jayde's first-everChronically Online Virtual Social Media Summit isbringing together the people who make the internetworth scrolling—brand marketers, agency professionals,creators, and influencer marketing pros—for an almostfull day of conversation about the profession of social. From navigating AI to making the case for socialinternally, the day is designed to give modern internetprofessionals the clarity, the language, and thecommunity to build...

Hello Reader! Whether we like it or not, the internet has had a glow-up (or maybe a glow-down… the jury is still out), and content creation and strategy have fully transformed. Here's what's working now:👉 New data and original insights. A stat round-up from—even last year—is a good way to say, “we don’t know what’s going on but hopefully this stat proves… something?”Now is the time for research, testing, and publishing fresh insights. 👉 SMEs for insights and distribution. Authority is a...

Hello Reader! I've seen a TON of new jobs this week, which is AWESOME! Let's go get those clients! Ashley Partner | AI Academy Get 300+ step-by-step tutorials to master ChatGPT, Claude, and every AI tool that matters. Check it out Jobs Freelance Copyeditor — Apple Newsroom | Freelance Technical Content Marketer — RunPod | Part-Time Contract Content Specialist — 7Seventy Recruiting | Contract ($45–$50/hr) Content & Digital Marketing Specialist — Haili DeYoung's Team Creative Content Writer —...