If you're a content marketer, you already know video is essential. What holds most of us back isn't ideas—it's the production workflow. Recording is easy. But editing? Exporting? Uploading to five different platforms? Tracking what actually performs? That's where the wheels fall off. The Descript app for HubSpot changes this. Edit videos by editing text. Seriously—it works like editing a Google Doc. Cut filler words, rearrange sections, and create multiple versions without timeline editing or...

Hello! There’s a silly trend in content marketing right now (I blame AI and bad writers). The trend? I like to call it… Copy & Paste Marketing (C&PM). Let's call it that, okay? 👇 Wut? Do a little test. Google something popular within your niche. Try your best not to look at the brand. Click on the link. Read the article. Do you know what brand it’s from? Or does it completely lack voice? Could you simply “copy and paste” the text on any one of their competitors' websites? Probably, right?...

Has landing new freelance clients been rough for you this year? You’re not alone. New client work has slowed for me this year, too, but one thing that is still working is building relationships. All of my projects this year have come from people I’ve connected with on LinkedIn through posts, comments, and DMs. Trust is harder to earn now, and it takes more effort than “Easy Apply” to land work. This week’s Content Connect sponsor, Taplio.com, is the tool I use to keep that...