Content Connect

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Hello Reader! Last week we talked about how investing in refreshed content might just be the best TOFU strategy of 2026 (see the post here). The argument landed, judging by my inbox, but it left one question hanging. How do I refresh content so it ranks without burning the same hours a new post would take? This week is the how. Ahrefs analyzed 17 million AI citations and found that pages cited by AI assistants average 1,064 days old, compared to 1,432 days for organic results. That's 25.7%...

Partner Jobs Content Lead, Go-to-Market | Tensec | Full-time, US Content Manager | Terra | Full-time, Mid-Senior, US Content, GEO & Community Lead | Userflow | Full-time, US Freelance Daily News Journalists (politics/breaking news) | U.S. News & World Report | Freelance (email elitke@usnews.com) Freelance Copywriter (VC, business, product launches) | Immersive Garden | Freelance Creative Contractors (copywriters, designers, video, motion) | Tapp | Freelance Copywriter (SEO + AI Search) and...

Hello Reader! Okay, so we've talked about how much TOFU content (and its value) has changed over the past year. Two weeks ago, I said AI is now the guy at the entrance of the market handing you a tidy summary of every identical stall, so you never walk past a single one. Last week, we saw that play out in the data: ChatGPT likely already knows which brands it's going to name before it runs a search, and the gap between the brands in that query and everyone else was 33x. Translation: AI has...

Partner Every click supports Content Connect. Jobs Freelance and Contract Freelance Copywriters and Art Directors, Aesthetic/Pharma Brands | via Tina Fish on LinkedIn | Freelance Project-Based Email and Sales Page Copywriter | via Parker Worth on LinkedIn | Freelance, project-based Freelance Copywriter, 2–3 days/week | VanMoof | Freelance, short-term Freelance Cannabis Writers | via Lisa Jackson on LinkedIn | Freelance Generalist Writer | Synthires | Contract, $40–$50/hr, Remote US LinkedIn...

Hello Reader! Last week, we talked about the downfall of generic TOFU content. A couple of days later, Suganthan Mohanadasan published research that makes the case clearer, particularly how it relates to AI search results. He read ChatGPT's network traffic across 60 conversations and found that ChatGPT writes brand names into its own search queries before it fetches a single page. Ask it for the best AI note-taking app, and it searches for Granola, Notion AI, Otter, and Fireflies by name....

Hello Reader! Hot take: I wouldn’t even bother publishing TOFU content right now Reason 1: AI has already scraped TOFU content AI has already scraped, synthesized, and repackaged an enormous amount of basic educational content. And when someone asks a broad question, they can often get a perfectly adequate answer without clicking through to a brand's website. And frankly, it doesn't really matter who dominates those searches anymore. Ranking first for a broad informational query doesn't mean...

Partner Partner note from Ashley: I read 1440 every day, so I stay smart and informed. It's one of my fav daily coffee reads and it's free! Jobs Content Designer / UX Writer | PTSOL (Progressive Technology Solutions) | Remote, 6+ month contract Freelance Writers, Europe Travel | Travel + Leisure (news and deals commerce team) | Freelance Fantasy Football Copywriter | via Denise Byrne on LinkedIn | Freelance SEO Freelancer | Snippet Digital | Long-term freelance, Europe-based Content Marketer...

Hello Reader! I feel like there are two professional versions of me right now. There's Person 1 who is HYPED on AI. There are so many AI tools that are helping me: Speed up production Summarize research and transcripts Organize business and content processes Edit content more efficiently Rock AEO/SEO for clients Etc. And, it's honestly really nice to have tools that make working so much easier. But there's also Person 2 who is frustrated with AI. And maybe it's not even AI. Maybe it's more...