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I'd be remiss not to mention this FREE event organized by the amazing Austin L. Church.

The Freelance Growth Summit is a free 4-day online event for advanced freelance writers who want to learn what’s working right now, set priorities, and create a 1-page roadmap to hit their growth goals.

There are 25 speakers (me included) and gobs of free assets that will help you build your business.

The summit is here, and it's not too late to grab a FREE ticket!
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Thanks for reading,

​Ashley R. Cummings​

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Expert Interview | Steven Schneider

1/ Tell me more about yourself and your journey into content.​
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I started my content journey while learning SEO in college. My friend, mentor, and future business partner was building affiliate websites and using SEO to drive substantial traffic. Once he showed me how it worked, I was hooked and started blogging almost daily. That eventually scaled into a pretty large content operation as we owned 40 sites and, as a team, collectively published upwards of 300-400 articles per month. I wasn’t writing at that point, but I was still deeply engrained in the content creation process.
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From there, my content journey didn’t come full circle until I “re-discovered” LinkedIn in 2022. I say re-discovered cause it had shifted from a stuffy job platform to the social network we’ve all come to love. I noticed the amount of organic reach posts were getting at the time and knew it was the place to be. I started networking, learning how to write posts, and became obsessed with the process. I’ve posted almost every day for 2 years and love making SEO content for the community.
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2/ What is one surefire (or creative) way brands can boost their organic visibility?​
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Blogging. Spoiler: it’s not dead. The power of blogging comes back to A) having a legit strategy coupled with quality content, B) strong on-page SEO strategies, like internal linking and EEAT, B) and authority – yes, backlinks. I know that was three, not one, but those are the pillars of success, IMO :)

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• ​Head of Growth Marketing at Attio (200K-250K)​
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The Best in Content This Week

1/ Content aggregators can help you get more eyes on your marketing collateral — here's how (Hubspot)

The latest on using content aggregators to boost reach. And which ones to use. Nice read!

2/ 7-neuro writing tips for more persuasive content (CMI)

All about those brain tricks to elicit action. Also a nice read!

3/ How to write great content for search (Leadership In SEO)

Some old tactics and some new ones covered. Always important to stay up on the latest search strategies.

4/ Journey Optimization, not just search (Advanced Web Rankings)

Google search is evolving fast—keywords are out, and journey-based personalization is in. Cindy Krum breaks down how AI Mode, MUM, and tools like PMax are quietly reshaping everything from rankings to visibility, and why SEOs need to think more like storytellers than tacticians.

5/ Beyond the click: Understanding organic traffic changes (Sara Taher)

A spike in clicks doesn't always mean success—do you know why it happened? In this post, Sara Taher shows how real SEO strategy lives beyond data points, guiding you through the shift from surface-level metrics to true SEO wisdom with the DIKW pyramid and the power of asking “why.”

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