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Hello Reader! I wanted to say a quick 'thank you' to all of you amazing subscribers and offer you a free gift. (Today only!) Ever spent hours writing a draft… only to get vague feedback like “this isn’t quite right”? Worse—had to start from scratch because the content missed the mark? I’ve been there. That’s why I created a content brief template to help writers and content teams get clear before they even start. With the brief, you'll: ✅ Know exactly what needs to be written✅ Stay aligned...
Hello Reader! You've heard the news. Google’s quality raters are now flagging AI-generated content as the lowest quality. (Took them long enough, right?) According to SEL, in its January 2025 update to the Search Quality Rater Guidelines, Google directed raters to label content as Lowest quality if it's clearly AI-generated, paraphrased, or lacks originality and value. Here's what Google will be looking for (here's a checklist you can download to give your content peeps): AI-generated or...
Hello Reader! The further we plunge into the AI-can-just-do-content-for-us world, the more this life lesson rings true to me: The things most worth doing are hard. AI relationships aren't hard to maintain. The robots adapt to you. They don't challenge you. You never have to have a tough conversation. They pad your ego. You're always a winner, but you never grow. Marriage is hard. I'm personally going on 14 years navigating life with my polar opposite. It's not always easy, but we challenge...