Hello Reader! Sorry that last week's edition had a fugly programmatic ad at the top of the newsletter. Kit had a glitch and sent y'all something dumb. I'm picky about ads & partners, so it bummed me out. :( Hopefully you saw yesterday's sponsor (a GOOD, handpicked one), Lettuce, and registered for the Solo Summit — it's going to be awesome. Thanks, Ashley R. Cummings Jobs Katelyn Bourgoin is looking for a Head of Content & Growth (working with her would be a dream. She's amazing) Campfire...

In this newsletter: Awesome FREE Lettuce Solo Summit registration (I'll be attending. Join me) Expert interview with Lizzie Davey 3 must-read articles AI updates Partner | Lettuce As content creators and strategists, we're masters at planning for our clients. But when it comes to our own businesses? Most of us never actually sit down to strategically plan our year ahead. We're so focused on the next deadline, the next client deliverable, the next piece of content that strategic thinking about...

Hello Reader! I just did the math. Over my 16-year career, I’ve written ~4,000 assets (blogs, reports, case studies, ebooks, newsletters, ads) and edited over 10,000,000 words. I’m doubling down on this saying I have: I do homework for a living. 🤓💰And a lot of it.Here are the top lessons I've learned:1. Start every project with a GOOD, human-created briefEvery project that’s gone off the rails either had no content brief (you can’t just take a topic and run), had a bad brief (not capturing...