In this newsletter:

• Awesome FREE Lettuce Solo Summit registration (I'll be attending. Join me)
• Expert interview with Lizzie Davey
• 3 must-read articles
• AI updates

Partner | Lettuce

As content creators and strategists, we're masters at planning for our clients. But when it comes to our own businesses? Most of us never actually sit down to strategically plan our year ahead. We're so focused on the next deadline, the next client deliverable, the next piece of content that strategic thinking about 2026 feels like a luxury we can't afford.

But what if you had one day dedicated entirely to building your roadmap forward?

That's what the Lettuce Solo Summit is on November 6, 2025. This free virtual event is designed to help sophisticated solopreneurs—including content professionals who've built thriving independent practices—think bigger about what's possible and then give you the actual frameworks to make it happen.

You'll explore building financial infrastructure that minimizes taxes and maximizes wealth, implementing AI and automation that scales your creative capabilities without sacrificing quality, creating systematic lead generation that fills your pipeline with ideal clients, and breaking free from the time-for-money trap.

Whether you're a content strategist, writer, creator, or consultant, this time investment will pay off in how you approach your business with the CEO-level strategic thinking it deserves, giving you the tools, insights and clarity that separate solos who thrive from those who stay stuck.

Register for your 2026 planning session!

Expert Interview | Lizzie Davey

1. What interesting shifts or trends have you noticed in the kind of content clients are asking for—or what’s actually performing best right now?

So, I've noticed a lot of clients are asking me for experience driven pieces based on my own knowledge/experience. They're giving me way more freedom to flex my creative chops so that the content sounds (and is!) unique and story-led. As well as this, I'm getting a lot of requests for SME-led content too. I guess in a similar vein, brands want to showcase unique voices to make themselves stand out, so I'm doing a lot of interviews with internal SMEs and converting those into useful posts and guides. Finally, I'm doing a lot more content refreshes this year. Brands seem keen to update their blogs to be more unique/tie in with GEO rather than SEO.

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​2. What’s the most important tactic you’ve found that consistently helps writers land better clients?

100% building a network. Connecting with relevant people (whether that's other freelancers or the right folk at relevant companies) and building on that every single month. When you have a warm network, it's much, MUCH easier to put feelers out for work when things are feeling a bit fragile.

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​3. In a recent newsletter, you mentioned offering three package options instead of a single quote for blog posts. Can you share how you structure those tiers and what impact that’s had on your close rate or client relationships?

Yes! This is something I've done for the whole of this year (and will definitely continue with future proposals because it works so well). I offer 3 packages: 1) the cheapest option, which is my base rate basically with no extras, 2) a mid-tier option that includes a few additional extras (this might be keyword research, interviews, or a few extra pieces a month), and 3) a premium package that includes either more pieces or an entire strategy experience, including keyword research, competitor research, content plan, ideation etc. Most of the time, the client will go for the mid- or premium-tier, which is better for me AND them!

Must-Read Industry Content

Think smarter, faster: Each week, I share the articles that are shaping where content marketing is going, so you don’t have to dig.

1/ Out of the box/new approaches to B2B content

2/ Why your AI-generated content sounds like everyone else's (and 4 ways to fix it)

3/ OpenAI launches Atlas, a new web browser built around ChatGPT integration

AI Updates + Tools To Watch

Don't get left behind: The most useful AI updates and content tools worth paying attention to this week.

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