Subscribe now to grow your content marketing and writing muscles! Each week, you'll get an expert interview from a leading content marketer (free consulting—yay!), quick & actionable writing tips, and content marketing trends you may have missed delivered straight to your inbox. It's an easy decision—join 7000 other content marketers now!
Share
Niche content job board is here + content plays
Published 2 months ago • 4 min read
Hello Reader!
If you've been opening the emails the past week or two, you may already know Content Connect has officially launched its job board!
You may not know that it's complete, up and running, and ready to roll.
Here's what you can do with the board:
👉 Get niche job updates. No more sorting through all of LinkedIn, Indeed, etc. to find a job. We find the good ones for you.
👉 Create a professional hiring profile. You can create a professional profile that headhunters looking for people just like you can find.
👉 Post a job. No more broad callouts on LinkedIn. Send your job to content marketers and ONLY content marketers. Give it a whirl. I bet you'll love it.
If you know of anyone looking for a job in content or looking to hire, please tell them about the new Content Connect job board and the newsletter.
If you land a job using this board, please reply and let me know. I love to hear success stories.
Over 4 million readers rely on our 5-minute newsletter for a clear, fact-based view of the world. We sift through 100+ sources to bring you unbiased news on politics, global events, business, and culture. Free of charge and free of bias.
1. Tell me more about yourself and your journey into creating Relato. And when can we expect to see Relato go live?
It was 2008, and HubSpot had just coined the term “Inbound Marketing”. I had thrown myself into my 30/60/90 as Head of Strategy at one of the largest agencies in the Nordics.
Content marketing was in high demand, and we ran content programs for international brands in 12 languages.
I learned a ton in that position but one thing stood out and has stayed with me for years: quality content is really hard to scale.
I’ve been founding and scaling tech companies for as long as I can remember. I’ve been a co-founder in fintech, martech, security and software companies. When you keep at it for long enough, the chances of success start to accumulate, and after a handful of exits in 2020, I changed course and focused on investing and advising B2B SaaS.
For every GTM team I got to know, content was both incredibly important and, at the same time, very difficult to scale with quality.
The idea for Relato grew out of a problem that I have been critically aware of for more than a decade but that still hadn’t been solved.
Relato is the Content Ops platform for distributed B2B teams. We help content professionals manage all your content projects in one place 2. What is the best way for small content teams to get organized and produce content that's high quality and competitive (especially when competing with brands that have more money and team members)?
Being small can actually be an advantage in 2025.
Many three-person teams create a bigger impact with their content than some billion-dollar companies.
Getting organized and delivering quality are two sides of the same coin. They both follow from being intentional human beings. Here’s my 10 steps to getting organized to create high-quality content:
1. Develop a strong, unique point of view about your industry and the problems you solve.
2. Source content from every business activity in your organization, from customer calls to product development and internal discussions. Build in public.
3. Select a few channels and get good at them. Own at least one—email’s an obvious choice.
4. Experiment with messaging and channels. Focus on what works; discard what doesn’t. Build-measure-learn.
5. Prioritize quality over quantity. It’s better to produce less content that truly hits the mark.
6. Get the fundamentals of content operations right, including roles, responsibilities, editorial workflows, and project and task management.
7. Create a system of record for your process and choose a platform for it all.
8. Establish a single source of truth for your content to manage the lifecycle and enable repurposing and distribution.
9. Scale efficiently with fractionals and freelancers.
10. Align your team with strategy, and treat your people well.
Jobs
👉 Here are some of the latest content marketing job listings:
👉 The skinny: TL;DR shared this cool template for...well...punching up your messaging. Input your values and watch the magic happen.
👉 Why care? Easy to use. Kinda fun.
2/ 5 Infographics to Get Better At Content (Pierre)
👉 The skinny: Pierre shares five infographics to help improve content creation, emphasizing strategies like building a content ecosystem, repurposing long-form content into shorter formats, using expertise for personal branding, showcasing proven frameworks, and diversifying formats and channels.
👉 Why care? Learn more ways to deliver value through diverse formats and channels.
3/ SEO Trends 2025: Emerging Strategies to Stay Ahead in Search (Wordlift)
👉 The skinny: This article highlights emerging strategies for staying competitive in search, focusing on AI-driven changes like instant-answer results, voice and visual search, structured data, and multimedia dominance. Key insights include prioritizing quality over quantity, leveraging structured data for enriched SERPs, addressing privacy concerns, and optimizing for AI discovery through knowledge graphs and ontologies.
👉 Why care? Evolving technologies like AI-driven discovery, voice search, and structured data are reshaping how users find and trust information. Gotta stay ahead of the game.
Sharpen Your Skills 📝
Don't know what to write about? Consider integrating these 9 content plays from Tommy Clark.
Subscribe now to grow your content marketing and writing muscles! Each week, you'll get an expert interview from a leading content marketer (free consulting—yay!), quick & actionable writing tips, and content marketing trends you may have missed delivered straight to your inbox. It's an easy decision—join 7000 other content marketers now!
Hello Reader! Sponsored by: Lasso The easiest way to boost your affiliate earnings Affiliate marketers, bloggers, and content creators, meet your new best friend: Lasso—the ultimate toolkit for maximizing your affiliate earnings. With Lasso, you can automatically increase Amazon commission rates on eligible products, getting 3-5x higher payouts on the same products. Lasso also upgrades links in YouTube descriptions automatically, creates mobile deep links, and localizes Amazon links for...
Hello Reader! Good writing has rhythm, structure, and intention. Every choice you make shapes the story. It can mirror or elicit emotions—sharp and staccato for tension, like Raymond Carver: “He sat. She looked at him. He didn’t say anything. The clock ticked.” Or, it can flow like music—melodic, immersive, and full of wonder—like Brian Doyle: "What is it about the hum and thrum of a mother to her son and a father to his daughter that is unlike anything else in the universe, unlike anything...
read it Hello Reader! I know we've said this before, but content has been so bonkers lately. I've been experiencing so many instances of "let's use AI to make this more efficient." And, while AI can make many things more efficient, sometimes it really is better to have a human driving the carriage. Here are some instances where you may be asked to use AI, and ways to make it work: 1/ AI is great at summarizing. This is my FAVORITE use case. ✅ Use it to decode transcripts and articles and give...