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1/ Tell me more about yourself and your journey into the content.
My journey into content started when I arrived in Australia with little more than a backpack of hopes and dreams. My first job was washing dishes at a restaurant, where I noticed how disconnected the staff and customers were online. Driven by curiosity and a desire to bridge that gap, I created a Facebook page for the restaurant without permission. That bold move got me fired—but something incredible happened. During the 30 days it took to delete the page, it started gaining traction, and my boss saw its potential. He rehired me, but this time to focus on social media. That experience became the foundation of my agency, Livelong Digital, which I launched in 2015. From there, I dove headfirst into content creation. I started with a Facebook Live show airing at 2 PM AEST, Monday through Friday, where I spoke directly to my audience, sharing insights I learned by studying late into the night. These 30-minute episodes were more than just content; they were moments of connection, education, and trust-building. I repurposed these videos on YouTube, understanding early on the value of extending the life of my work. However, in 2020, my relationship with content platforms took a sharp turn. Facebook unexpectedly kicked me off, and I realized I didn’t truly own any of the content I had poured my energy into. That wake-up call pushed me to create my podcast, The Online Prosperity Experience, which I ran for over 300 episodes before intentionally "sunsetting" it. Much like a movie star with a Netflix catalog, I built a body of work that people could binge-watch, learn from, and engage with. This realization brought me to an important lesson: owning your media is non-negotiable. Content created on rented platforms, where algorithms rule, isn’t truly yours. That lesson inspired my current mission to build a "content empire" that I can control. After three years of exploring what people are doing with AI and innovation, I returned to LinkedIn and launched The Online Prosperity Show—a platform where I create for and connect with coaches and consultants, sharing valuable insights without being enslaved by algorithms.
2/ What is a content prediction this year? Looking ahead, I see a paradigm shift in content for 2025. We’ll still create videos, photos, and written pieces, but the focus will be on "owning your media." This is also the title of my upcoming book. The idea is simple: when you own your media, you control your message. You can adapt to whatever platform emerges without being beholden to the algorithms of the day. Your content becomes timeless, adaptable, and infinitely reusable. In this new paradigm, creators, entrepreneurs, and brands will step away from being slaves to the latest platform trends and start building content ecosystems they fully own. That’s the shift I’m championing, and it’s one that will empower us all to connect, create, and grow without limits.
Sharpen Your Skills 📝
Why do some marketing campaigns resonate instantly, while others fade into the background?
The answer often lies in neuromarketing: the intersection of neuroscience and buyer psychology. By understanding how the brain reacts to messaging, imagery, and decision triggers, marketers can craft strategies that feel intuitive, persuasive, and human.
This post (h/t Tom Pestridge) to outlines 9 foundational neuromarketing principles that influence everything from trust to urgency—each backed by research and practical application. If you're serious about elevating your brand's impact, these insights are worth a close read. 👇
The Best in Content This Week
1/ The Power of Word Choice in Influencer Marketing (Wharton)
The article covers how sensory language (words that evoke taste, touch, sound, smell, or sight) boosts engagement and credibility. Berger’s data shows that using just one more sensory word in a TikTok post can lead to 11,000 additional likes and comments. Why? Because sensory words signal firsthand experience, making influencers seem more authentic and believable—a key to building trust online. Examples from the article:
Spread (vs. just "putting" something on bread) – evokes touch and motion
Juicy (vs. just "good" steak) – evokes taste and texture
Meta knowingly pirated millions of books—including hers—to train its AI, bypassing consent, credit, and compensation, and in doing so, exposed a much bigger problem: the normalization of intellectual property theft at massive scale.
We post a lot of jobs in Content Connect. But what is an actual fair salary? What are people making and how can you negotiate for more? This is a great benchmark report.
Subscribe now to grow your content marketing and writing muscles! Each week, you'll get an expert interview from a leading content marketer (free consulting—yay!), quick & actionable writing tips, and content marketing trends you may have missed delivered straight to your inbox. It's an easy decision—join 7000 other content marketers now!
Hello Reader! Good writing has rhythm, structure, and intention. Every choice you make shapes the story. It can mirror or elicit emotions—sharp and staccato for tension, like Raymond Carver: “He sat. She looked at him. He didn’t say anything. The clock ticked.” Or, it can flow like music—melodic, immersive, and full of wonder—like Brian Doyle: "What is it about the hum and thrum of a mother to her son and a father to his daughter that is unlike anything else in the universe, unlike anything...
read it Hello Reader! I know we've said this before, but content has been so bonkers lately. I've been experiencing so many instances of "let's use AI to make this more efficient." And, while AI can make many things more efficient, sometimes it really is better to have a human driving the carriage. Here are some instances where you may be asked to use AI, and ways to make it work: 1/ AI is great at summarizing. This is my FAVORITE use case. ✅ Use it to decode transcripts and articles and give...
Hello Reader! Now is the perfect time to register for our partner event with Stacker. Don't miss this event if you're creating outstanding content but it's getting buried in the noise. They'll cover everything you need to know to nail your distribution strategy, amplify your reach, and get the results you want. More information and the registration link are below. Can't wait to see you there! 👇 -Ashley STACKER AND CONTENT MARKETING INSTITUTE PRESENT Your Content Has Evolved—Has Your...