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Hello Reader! Google just announced a new feature that lets users personalize the news they see in Search’s "top stories" by selecting their preferred news outlets. Here are my thoughts on what this means for search and content marketers: 🔹 Trust will matter a ton🔹 If users start curating their news sources, being featured won’t only depend on SEO. It will depend on brand reputation and the quality of your content, or being one of the outlets people actually choose. Content marketers will...
Hello Reader! First things first, you may have received my welcome series (again) yesterday. We experienced a minor glitch that triggered the welcome sequence to be sent to active subscribers. Instead of profusely apologizing for being annoying, I'll just say.... I hope you feel really, really, really, really, reallyX100 welcome here, my friends. Moving along. In this issue, we have: Content Connect assets to help make work easier This week's industry trends This week's must-read content AI...