Content Connect

Hello Writers!

Writing conclusions isn't fun, right? You've already written 3,000+ words. And the last thing you want to do is re-state what you've already said.

To this, I say:

Your conclusion doesn't have to repeat everything in your article. Instead, a good conclusion should be an extension of the article that synthesizes everything.

Try this next time: Write your body first. Then, write your intro and conclusion together. Consider your conclusion an extension of your intro.

Ask yourself: Is your conclusion boring and does it just say the same thing you said in the intro? -OR- Does your conclusion bring that extra oomph to the article and drive the point home in an interesting way?

Quick tip: If your intro is too long, you can probably use pieces of it in the conclusion.

Give it a whirl. Let me know how it goes.

Thank you for reading,

Ashley R. Cummings

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Expert Interview | Bani Kaur

1. How did you get started with freelance writing?

I graduated and worked full time as an architect and I was also contributing to an architectural journal. That’s when a B2B marketing agency picked up a piece I’d written and asked me if I’d write for them. That was my first client. Within 2 months, I was writing for all 4 of their B2B clients and I realized I had a knack for this.

Since I’d wanted to be a writer since I was 5 years old, I took this as a sign and started looking for clients of my own.

Six months later I had quit my full-time job and had 4 clients of my own!

2. What advice do you have for freelancers to help them land clients?

Build relationships and not just launch pads for sales pitches. Every single time I’ve needed within the past year I’ve been connected to clients through other freelancers, content managers, and heads of content that I built relationships with.

And be as invested in other people’s success as you are in your own. Reach out with opportunities, resources, and referrals — or even a note of appreciation.

Sharpen Your Writing Skills

Daniel Kenitz

@danielkenitz

Your car isn't small.
It's "fun-sized."
Words can transform a negative into a positive.
Here are 8 ads that reframed problems into selling points for their companies:

5:5 PM • Aug 25, 2023

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Ask Customers For This

Josh Spector

@jspector

I did a Clarity Call with a new client last week.
Before the call, he sent me a one-page overview of his business.
It was the best I've ever seen.
The page included 6 sections.
Each with a one-paragraph summary or few quick bulletpoints.
The sections included...

4:41 PM • Aug 20, 2023

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118

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Newsletter Spotlight

Newsletters are one of the best ways to keep up in the content writing world. Here's one of my favs:

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