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Hello Reader! Fun fact: In a past life, I conducted a significant amount of academic research (see). I love furthering the cause of any research study, especially those related to journalism. Now is your chance to participate in a quick study (and get $10 for it): Renita Coleman, a former journalist who is now teaching and conducting research, is seeking assistance from journalists with a study aimed at improving press releases. It takes 15 minutes, pays $10 Amazon e-gift card, and is...
Hello Reader! There's ONE non-negotiable tool in my content marketing tech-stack: Clearscope. I love them so much, I even asked them if I could be an affiliate (they said yes!). Here's the best news: They just launched Clearscope 2.0, and it’s built for discoverability (not just rankings). Highlights: Topic Exploration: Map a whole topic, surface gaps, plan clusters. LLM Visibility tracking: See where you’re cited across Google, ChatGPT, and more. Human-readable intent: Plain-English...
Hello Reader! The most important asset in content right now is: VOICE.Not AI.Not GEO.Not SEO.Not even a wide distribution plan.We've gained a lot with AI as a tool, and a well-defined content strategy is crucial. But we've lost much more by investing in machines & content checklists over creativity/deep thinking/actually saying something.I've been writing SaaS content for 15 years, and I've never been more bored.The content I'm reading every day is boring.The briefs I get are boring....