In this issue:

• One unique & cool approach to content (live content)
• FREE financial plan (first 20 people only. Run. Don't walk)
• This week's best content marketing articles
• AI updates
• Resources

Content is annoying right now.

We all know why: People are using AI in all the wrong ways, and it's OVERWHELMING and, honestly, a bummer.

Quick example: I'm currently writing an article on BFCM trends for a client.

I put a call out for quotes. The number of AI responses I received was bonkers. Out of 20 responses, only 3 of them were usable.

It's not just quotes where people are using AI. We've all seen the abundance of AI-generated content on blogs and social media.

It's bland. It's boring. It's a big fat nothing burger.

The amount of AI-generated content has me thinking and really paying attention to content that is clearly NOT AI-generated.

I'm constantly thinking of ways to stand out, and pitching these new ideas to my clients.

Recently, I had the idea of live content. What does that mean? It means live coverage of a topic, event, call, etc.

And, guess what? I just came across a piece of live content from my friend, Justin Moore.

Justin recorded a live call pitching a sponsor for his 2026 sponsor games. You can see it here.

I. LOVE. THIS.

It's creative. It's interesting. And it demonstrates his skills in an environment where the stakes are high.

What do you think? Is this something you would like to see more of?

Thanks for reading,

Ashley R. Cummings

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Partner | InverseWealth

Are you making $150,000 as a freelancer, but feel like you’re just winging it when it comes to your finances? Do you have a nagging feeling that you’re leaving thousands of dollars on the table because you have no time for optimizing taxes or investments?

Generic financial advice assumes:

• A steady paycheck
• Employer benefits
• Simple tax situations

But as a freelancer, you need strategies for:

• Variable income ($5k one month, $20k the next)
• Tax optimization (think self-employment taxes, retirement account strategies, business expense deductions, etc)
• Investments that can provide a cushion during low-income periods (hint: that’s not the S&P 500 or crypto)
• DIY benefits that don’t break the bank.

InverseWealth works with high-earning freelancers to convert lumpy income into long-term wealth. They look at your full financial picture - goals, income, taxes, insurance, savings & investments. And then create a plan to maximize savings and build your wealth.

For a limited time only, InverseWealth is offering readers of ContentConnect a free, customized, one-page financial plan.The offer is limited to the first 20 readers who sign up and expires on November 15, 2025.

This is for you if:

• You earn $150,000 or more as a freelancer, consultant, or contractor
• You're ready to build wealth, not just survive month-to-month
• You want a plan designed for YOUR reality, not some generic advice.
• You are a resident of the US (residents of Texas & Louisiana are not eligible for this offer)

Must-Read Industry Content

Think smarter, faster: Each week, I share the articles that are shaping where content marketing is going, so you don’t have to dig.

1/ The Story of Codesmith: How a Competitor Crippled a $23.5M Bootcamp By Becoming a Reddit Moderator (this is WILD)

2/ The New SEO Checklist for Content That Ranks

3/ Brands are producing original series for social. Here’s why.

AI Updates + Tools To Watch

Don't get left behind: The most useful AI updates and content tools worth paying attention to this week.

Resources

Let's Connect!

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