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I've been getting so much value from these weekly interviews with content experts and writers.

As such, I've decided to extend the interviews to include more questions and give them a dedicated email.

Remember, these interviews can help you grow your expertise AND your network:

How?

• Connect with the weekly expert on social media.
• Tell them how you found them and what you liked about their interview.
• Help each other make content better.
• Become BFFs forever.

Thanks,
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Ashley

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Expert Interview | Georgie Darling

1. Tell me more about your journey into content.​
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I got into content through a journalism route - I studied it at university, then landed my first job as a news and features journalist at Yahoo! News, part of Verizon Media. From there, I moved into branded content, working my way up to Branded Content Editor at Secret London. At the start of the pandemic, I went freelance and have since focused on content and copywriting for luxury travel brands, with a side of fashion and beauty. Along the way, I’ve also written editorial pieces for outlets like ELLE, Cosmopolitan, Fodor’s, Tripadvisor and more.
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​2. What do you think holds freelancers back from levelling up?​
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The biggest thing I see is a lack of direction. Freelancers often know they want to grow (earn more, work with better clients) but they don’t get clear on how that looks. I always encourage the freelancers I coach to reverse-engineer their goals: decide exactly where you want your business to be in a year, then break that down into quarterly, monthly, weekly and even daily actions. It’s the most effective way to make real, sustainable progress.
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​3. How can freelancers future-proof their businesses?
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One of the best ways is by diversifying your offers. I’m a big fan of niching down within your industry, but it’s smart to have multiple income streams. For example, if you’re a writer, consider adding strategic services or consultancy. That way, you’re not just selling words, you’re selling your brain (or, as some would say, expertise!). It makes your business more resilient and opens up new opportunities beyond pure execution work.

Connect with Georgie on LinkedIn.

Resources

• ​Templates for Content Marketers & Freelancers: Get the freelance writing template bundle, contractor agreement, and content brief. Also, introducing templates for in-house or agency teams.​
• ​Post a job: Having trouble finding a good content marketer? No longer! Post your job on our niche content marketing job board.
• Join 145K+ other content marketers and writers in our free and awesome community​

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